Individuality and variety have always been two of the outstanding attributes of the Mercedes-Benz E-Class. The new saloon not only provides Mercedes customers with a choice of ten engines and three suspension variants, but also two design and equipment lines, 12 wheel/tyre combinations in 16, 17, 18 or 19-inch size, twelve exterior paint finishes and six different seat upholstery materials in up to five colour combinations to suit their individual preferences. The choice of interior trim has been doubled versus the preceding series, with the range now including high-gloss exotic wood, open-pored wood and aluminium trim.

Standard specifications already include 16-inch light-alloy wheels in a nine-spoke design, eucalyptus or embossed aluminium trim (optional) and a four-spoke multifunction steering wheel lined in fine nappa leather with chrome inserts. Also included in the standard equipment is the Audio 20 CD infotainment system with a twin receiver, CD-player, eight loudspeakers and a Bluetooth interface for a mobile phone. The colour display in the centre of the dashboard can be operated by the driver or front passenger, using the Controller on the centre console.

The individualisation programme for the Mercedes-Benz E-Class is based on two design and equipment lines. The ELEGANCE line lives up to its name with a decidedly elegant, classic appearance. This is in part due to additional features such as a chrome-plated radiator grille with four silver-painted louvres, 16-inch light-alloy wheels in a ten twin-spoke design, burr walnut trim and stylish ambient lighting with fibre optics that frame the dashboard and door panels.

In contrast the AVANTGARDE line shows the Mercedes-Benz E-Class in a decidedly modern and innovative light. This is ensured by additional standard features such as bi-xenon headlamps with the Intelligent Light System and LED daytime driving lights, LED technology for all the rear lights, 17-inch light-alloy wheels in a five twin-spoke design, a special, lowered suspension setup, ambient lighting and the instrument cluster in a sporty tubular design. This model variant is also distinguishable by its different bumper design and a chrome-plated radiator grille with three glossy, black louvres.